Field Notes

The ledger behind AI visibility

A ledger entry can begin with one repeated omission, one wrong comparison, or one phrase that keeps pulling a specialist into a cheaper category. The blog follows how generative answer systems handle expert service firms: where they name a business, where they flatten it, where they confuse substitutes with competitors, and where proof disappears. I publish one field note each week, one prompt-study teardown each month, and one longer measurement essay each quarter.